Thursday, March 15, 2012

Homeless people turned into walking wi-fi hotspots at $2 per 15 minutes at SXSW | Mail Online

Some things are so blatantly disgusting that it needs no explaning as to why it's so. If you don't get it, you're part of the problem: Homeless people turned into walking wi-fi hotspots at $2 per 15 minutes at SXSW | Mail Online

A marketing stunt where homeless people were turned into walking internet hotspots with T-shirts proclaiming 'I'm a 4G hotspot' has caused outcry in Texas.
Branding agency BBH was forced to defend its 'Homeless Hotspots' initiative after it was described as 'dystopian' - and lambasted as a 'shameful, hideous, patronising, dehumanising idea' by British brand strategist Luke Scheybeler.
The Homeless Hotspots initiative was trialled at the SXSW music and technology conference in Austin, Texas - with a suggested price of $2 per 15 minutes.
According to this article, the campaign has been abandoned.

Here's what Jon Stewart had to say about it the other night on The Daily Show.
                       
                                                                               
                       

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