Monday, December 12, 2011

Face Recognition Technology Comes to Malls and Nightclubs | Techland | TIME.com

Face Recognition Technology Comes to Malls and Nightclubs | Techland | TIME.com

The privacy concerns around the tracking of consumers and targeted advertising online may be coming to the physical world.

At a Federal Trade Commission workshop about the privacy implications of face recognition on Thursday, all eyes were on the new “Find My Face” feature in Google+, announced at the conference. The event, however, also focused on how face detection is being used offline in “smart sign” technology and other applications.

Imagine walking past a sign at the mall that changes to display ads for products that fit just your tastes. That’s what Intel is trying to do with its “Anonymous Video Analytics” technology, which uses sensors on a digital sign to tell if a person nearby is looking at the sign, as well as their gender and approximate age. Teenage girls are shown ads for back-to-school shoe sales, while a senior man may be shown an ad for golf clubs.

Read more: http://techland.time.com/2011/12/12/face-recognition-technology-comes-to-malls-and-nightclubs/#ixzz1gNvvU3Kz

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