Sunday, November 15, 2009

Apple's Proposed "Enforcement Routine"

Apple has invested in technology that, if utilized, will force consumers to view ads on a variety of items before they can use them called "enforcement technology." Thanks to Lesley at Debris Field for the link.
What the application calls the “enforcement routine” entails administering periodic tests, like displaying on top of an ad a pop-up box with a response button that must be pressed within five seconds before disappearing to confirm that the user is paying attention.

These tests “can be made progressively more aggressive if the user has failed a previous test,” the application says. One option makes the response box smaller and smaller, requiring more concentration to find and banish. Or the system can require that the user press varying keyboard combinations, the current date, or the name of the advertiser upon command, again demonstrating “the presence of an attentive user.”

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